Greenwashing can be eliminated with better traceability
Zokama Sakanga CEO of Smartb speaks to Richard Peers, Responsible Risk about end-to-end traceability and proof of positive impacts issued by smart citizens for investors to improve reporting and create new asset classes.
What is greenwashing? – BBC News
Sustainable, eco-friendly or ethical – the terms are everywhere in advertising but what do they actually mean?
Firms face a backlash for exaggerating their green credentials, or so-called ‘greenwashing’.
The BBC’s Ben Thompson helps you sort fact from fiction with experts from all over the world on Talking Business.
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Sustainability Marketing and Greenwashing
Sustainability marketing is a rising trend for companies and organizations everywhere. The practice of greenwashing, otherwise known as pretending to be environmentally friendly to score marketing or public relations points, is widespread and can often backfire. This video introduces five sustainable marketing principles that can be used to avoid greenwashing.
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Tackling Greenwashing | The Business of Fashion
Fashion brands’ sustainability claims will face mounting scrutiny amid incoming legislation. If brands are to avoid greenwashing, they should demonstrate that they are making meaningful progress towards their sustainability targets while abiding by regulatory requirements.
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Avoiding the greenwashers | FT Wealth
The sustainable finance sector saw global investment in ESG funds surpass $35tn in 2020. But as investment has risen, so have concerns about greenwashing, where funds’ ESG credentials are exaggerated. In an industry awash with ESG ratings and rankings, the FT’s Charlotte Middlehurst explores how investors can avoid the greenwashers.
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